The role of Communication Specialist is to support strategic communications through storytelling, earned media and influencer relations through marketing content creation to reach and engage new consumers, more often.
The Communications Specialist will assist with leading execution for communications across the region for their portfolios. They will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant for our target audiences.
The Communications Specialist will demonstrate cross-functional expertise across our media network to help project manage and activate Paid, Earned, Managed & Owned (PEMO) plans within Sports/Culture/Brand projects, content initiatives and beverage product innovations. They take full responsibility for earned media activation by relationship building through traditional third-party and social influencer amplification.
They will represent Red Bull's voice with the consumer and oversee the consistent representation of the Red Bull brand in all Marketing, Media Network and Communication activations.
This is a regional role and will be responsible for the Southeast Region.
RESPONSIBILITIESAll the responsibilities we'll trust you with:
Identify local media opportunities and associated pitches for Culture, Sports, and Brand programs.
Ideate 'breakthrough' buzzworthy PR moments and activations to promote coverage of Red Bull essential messaging.
Maintain a comprehensive region calendar of Red Bull national and regional programs.
Update and manage media lists, project plans and coverage trackers.
Build relationships with Miami media.
Collaborate with team members on Communications plans.
Oversee accurate representation of the Red Bull brand in all regional activations.
Measure outcome using analytic tools and report results to all contributors.
The Communications team is also responsible for the always on activities: You will assist the other members of the communications team in uncovering and filing Athletes stories, dancer stories and national yearlong campaigns etc. They work closely with media relations to mine from the region what is relevant to be included and pitched to the national key media outlets: traditional and social.
You will assist in building the pipeline of “always on activity” – FMEDL earned content for athletes, FORBS, collegiates… how can we stay in front of consumers daily via earned social outreach? In coordination with other departments – production, creator marketing, sports marketing etc.
EXPERIENCE
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